Don’t you just love it when a plan comes together? Of course you do. And so does Steve Jobs and the team over at Apple. Except this time their plan for the app store hasn’t quite come together quite as they envisioned it.
Apple had hoped that the average price of an app in the app store would be something like $10 ago. This a fair whack above the $2.29 suggested by Gene Munster, an analyst at Piper Jaffray who recently took the time to undertake a survey of 20 iPhone developers.
More worrying for the boys and girls at super-slick Apple is that 71% of the apps developed – again according to the Munster poll – would be released on the app store for free.
All this sounds great as a customer and an owner of an iPhone that is just about to be injected with a healthy helping of new software (potentially for free), but it sounds the death knell for the plans put forward by Apple and Co. which sees them taking a 30% revenue cut from any money made out of the app store. A revenue share on free or very cheap items is not going to make anyone rich.