The Holy grail of iPhone TV
People get excited about the iPhone. It doesn’t really matter what (if anything) Apple are doing with it at the time, but people get really, really excited at the prospect of anything. Apple just has inexplicable grip on people. You can imagine the excitement that bringing iPhone TV to the masses will produce. And Apple are planning on doing just this.
The production of iPhone is a shrewd move for Apple (all of Apple’s moves seem to be shrewd): not only will it enhance the appeal of the iPhone, but like so many of its ventures, iPhone TV will be directly profitable in its own right and at last the mac games will emerge
Imagine being able to provide commercials to people as they approach a particular department store in town. This is the kind of thing that might be possible with iPhone TV. You’re watching TV on the bus on the way to work when, bang!, you get hit with advertisements about a local breakfast joint. This might not be what Apple has in mind for iPhone TV, but this is just an example of what might be possible with advertising. Even ’standard’ advertising will be well targeted to the type of person that like buying gadgets.
